CREATING INSTANT AMITY
DESIGNING FOR A DISCERNING CONSUMER
Today’s consumers are becoming more passionate and outspoken about the products they consume and the packaging they come in. They may be informed and quite savy, but are often attracted by honesty, convenience and authenticity.
Your packaging can be their first point of contact with your product and first impressions can be critical to its success. It should be shorthand for what’s inside and reflect its brand qualities quickly and authentically.
YOUR PACKAGING IS OFTEN A BUYER’S FIRST POINT OF CONTACT WITH YOUR PRODUCT, AND FIRST IMPRESSIONS ARE CRITICAL TO ITS SUCCESS.
Its size, shape, functionality, material, colour, imagery, name, fonts and texture are all powerful triggers that make it stand out and help create an emotional connection with consumers. It can either help create brand desire and encourage trial or make one ignore your product all together.
A design can be many things. Raw, clean and uncomplicated or vintage inspired for a visually genuine look and feel.
A DESIGN CAN BE RAW, CLEAN, UNCOMPLICATED OR VINTAGE INSPIRED AS LONG AS IT REFLECTS THE TRUE ESSENCE OF THE PRODUCT INSIDE.
In today’s digital landscape where massive amounts of information is constantly at our fingertips, the number of consumers relying on or trusting established brands are waning. More and more people are looking for more authentic, honest, crafted products that offer a more human connection – and today’s packaging is cognizant of that. From food to beer to creams and electronics, great packaging allows the true essence of a brand to emerge and connect to it’s intended target. That’s a lot to consider when designing a product’s packaging. But results can be rewarding.
At Aim Media we understand the challenges of good package design and we’re ready to help you create or re-shape your current product. Let’s talk.