CHANGE IS THE ONLY CONSTANT
THINGS THAT CAN MAKE OR BREAK YOUR SITE We’ve all experienced it. We’re searching for something, and start clicking on company websites. And just as quickly, we get turned off. Maybe not because of their prices, their location, or that they didn’t have what we were looking for, but more often because the site was too cluttered and too dated. You know where I’m going with this. First impressions are critical to your business. In a recent study it was discovered that it takes just 50 milliseconds for someone to decide whether to enter your site or go on to another.
RECENT STUDIES FOUND THAT IT TAKES JUST 50 MILLISECONDS FOR SOMEONE TO MAKE A JUDGEMENT. GOOD OR BAD.
Can you imagine the impact that it would have on sales if you had an e-commerce site and people decided fairly quickly not do business with you because they just didn’t like your website? The results could be devastating to your business.
We’ve all heard the age-old idioms about putting your best foot forward. It’s just as much, if not more important in your digital presence. A website is oftentimes the first chance to make a positive impression on a potential customer – and it can be a lasting one, good or bad.
MOBILE FIRST DESIGN AND DEVELOPMENT. DOES YOUR WEBSITE RENDER WELL ON MOBILE DEVICES? OR DOES IT EVEN RENDER AT ALL?
This is a pretty disconcerting scenario that happens fairly regularly. So it may be worth spending some time asking yourself a few simple questions. Is your content compelling and informative enough? How is the design? Does it use great typography? Are the colours reflective of your brand palette? Is your site responsive? With the move towards mobile first, does your site render well on mobile?
Web technology is consistently evolving and so its functionality. What was cool and leading edge 2 years ago may be passe today. At Aim Media we’re well aware of the changes, and we’re here to help you create and establish a strong web presence for the well being and growth of your overall brand.