IT STILL HAS SPUNK!
PRINT HAS NOT LOST IT’S RESOLUTION.
In today’s cluttered market space there are literally hundreds of different advertising channels competing for your marketing dollars. It’s time to roll up your startegic sleeves.
Where once print reigned supreme as part of the big 3 with TV and radio, it now shares the advertising playground with an arsenal of online participants. That said, it still holds significant power to motivate and create response. Maybe it’s because we can hold on to it for as long as we want, and not worry about changing batteries.
PRINT IS STILL THE ONLY MEDIUM THAT ENGAGES ALL OUR HUMAN SENSES IN A TACTILE AND EMOTIONAL WAY.
The fact still remains, that while digital messages are quick, they are also fleeting. On the other hand, smart, strategic print executions can stay with you, to engage again and again. As new marketing tactics are introduced, print too is evolving as it continues to be an essential part of a good integrated marketing plan.
From a well designed ad, to a towering bill board, a “lumpy” direct mail piece, the ‘M” on a tasty M& M candy, a 3d store display to a breakthrough package on a cluttered shelf or a national promotion campaign, print is still the only medium that can engage ALL our human senses in a tactile and emotional way.
SMART, STRATEGIC PRINT EXECUTIONS CAN STAY WITH YOU, TO ENGAGE AGAIN AND AGAIN.
On it’s own, good print efforts have proven to be a pretty powerful channel for creating brand traction, but it’s also been said that “no man is an Island” and “you can’t do it all alone”. You get the picture. So by getting your print to work seamlessly with your online brand efforts, you not only increase your market reach, you also increase your chance of a desired response. A one two punch can be a win win! (Wow! 2 puns in one breath).